Etihad Jobs 2022 – Manager Marketing

Website Etihad Airways

Job Description

We are pleased to announce an exciting opportunity with Loyalty Marketing team. As Manager Marketing (Acquisition, Onboarding & Partnerships) is reporting into the Head of Guest Loyalty, you will use rich data insights, creative thinking and the capabilities of our various marketing technologies to lead the planning, development and optimization of a highly personalized, multi-channel marketing strategy for Etihad Guest. Primary responsibilities are acquiring new members, onboarding, lifestyle partners marketing, churn reduction and High Value Guest engagement.In addition, you will drive the group-wide education of the program helping to inspire th organization as to the benefits and value of Etihad Guest.

Job Responsibilities

  • Comply with all relevant safety, security, quality, health and environmental procedures – to ensure a healthy and safe work environment
  • Establish, track and report on relevant Lifecycle, Partnership, HVG & CRM Marketing budget priorities – in line with the approved budget set with Etihad Finance (and reflecting set Procurement and Finance processes, policies and procedures).
  • Manage the planned and effective achievement of agreed objectives, by setting relevant individual KPIs; and developing, coaching and motivating the designated line reports to optimize performance
  • Implement relevant policies, processes and procedures; and monitor compliance to ensure fulfilment of all necessary procedural / regulatory / legislative requirements.
  • Drive Loyalty Marketing strategy and related priorities – to ensure appropriate alignment to the wider group vision and strategy.
  • Track programs, projects and activities against shared departmental KPIs, OGSM scorecard and role specific KPIs
  • Ensure allocated marketing budget is spent
  • Overall accountability for member acquisition and boarding, lifestyle partners, high value guests and churn reduction projects – responsible for the preparation of relevant documentation, business cases and approvals to ensure successful delivery.
  • Work with key internal and external stakeholders in both Customer Engagement and Operations to maintain effective and seamless CRM platform operations; and ensure the capture of all required information at key points across the customer lifecycle.
  • Work with relevant internal stakeholders to identify and leverage existing and new Marketing channels and touchpoints.
  • Establish and apply relevant processes, tools and thinking to optimize effectiveness of all member acquisition and boarding, lifestyle partners, high value guests and churn reduction programs, campaigns and initiatives.
  • Identify and apply relevant internal and external data, research and tracking insights to help inform and optimize the effectiveness of all programs and activities.
  • Work closely with Enterprise Analytics teams to monitor and optimize agreed Marketing performance.
  • Provide relevant, timely and accurate communication of performance (e.g. business updates, presentations) to senior stakeholders and business partners.
  • Overall accountability for the strategy, delivery and optimization of marketing for member acquisition and boarding, lifestyle partners, high value guests and churn reduction for Etihad Guest to drive customer engagement, retention and revenue
  • Using insights, analytics, creative thinking and technology, deliver initiatives that will help to inspire unique travel experiences with Etihad, and across Hala Group and its partners.
  • Lead the progressive migration from traditional marketing to a holistic, omnichannel, seamless customer experience.
  • Accountable to deliver and implement strategies and initiatives on time and within budget, demonstrating positive ROI.
  • Establish and manage positive relationships with all stakeholders across Brand, Customer Engagement, Partnerships & Marketing teams within across the group
  • Have a deep knowledge of the customer database to help design and inspire all strategies and initiatives
  • Driving appropriate testing strategies for all aspects of marketing and customer experience– to ensure the most effective approach for Customer Engagement and its broader set of business area relationships.
  • Ensure the effective use of lifestyle partner Marketing information – to help facilitate and optimize delivery of business priorities.
  • Senior point-of-contact for all Marketing and CRM agency relationships – to support delivery of Lifestyle and CRM Marketing priorities
  • Provide appropriate leadership, guidance and support to direct line reports – to ensure the required progress and timely delivery of agreed priorities.
  • Product Development & Management
  • Provide relevant expert direction and input to the development, delivery and management of new customer value propositions that support delivery of core business KPIs.
  • Build effective relationships with key internal and external stakeholders to deliver against agreed KPIs.

Job Requirements

  • Campaign management and delivery (including proven CRM experience)
  • Minimum of 5 years’ experience in leading / managing / mentoring teams
  • Marketing communications strategy development and execution (to internal and external audiences)
  • Demonstrable ROI focus (and results)
  • Degree educated (ideally in a Marketing, Business or technical-related discipline) or relevant experience

Job Details

Company: Etihad Airways

Vacancy Type: Full-time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A